Systematic review of m-marketing as a strategy in job performance
DOI:
https://doi.org/10.37431/conectividad.v6i1.204Keywords:
Mobile Marketing, Workplace performance, Productivity Communication, Information access, Employee engagement, Mobile.Abstract
ABSTRACT
The article examines how Mobile Marketing affects workplace performance and productivity. It highlights the importance of this strategy in effectively reaching the audience in the digital age. It analyzes how mobile devices have transformed communication, information search, and commercial transactions, leading to changes in corporate marketing strategies. Mobile Marketing refers to marketing activities carried out through mobile devices, leveraging their unique features to personalize contact with consumers. While attention has been paid to its impact on customer acquisition and retention, it is essential to consider its influence on the workplace environment and employee performance. The article explores how Mobile Marketing can streamline work processes and enhance both internal and external communication within organizations by facilitating access to relevant information. It provides examples of companies that have successfully implemented Mobile Marketing strategies in their work environment. However, the article also addresses the challenges and risks associated with Mobile Marketing implementation, such as mobile device security and unauthorized access. It emphasizes the importance of establishing appropriate security measures. In conclusion, Mobile Marketing has a significant impact on workplace performance and productivity by providing quick and easy access to relevant information. However, its successful implementation requires consideration of both the benefits and associated challenges, as well as the adoption of proper security measures.
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