The stock market and the success of fixed-income issues in Guayaquil: an analysis of the determining factors

Abstract

This study delves into the factors that have determined the success of fixed-in- come issues in the Guayaquil stock market during the period 2013-2023. Through a qualitative and quantitative analysis, it was identified that the financial strength of the issuing companies, the confidence of investors, transparency in information, and a favorable macroeconomic environment are key elements for the success of these operations. In addition, the reputation of the company and the adequate structuring of the issue, with attractive and clear terms, turned out to be determining factors. The findings suggest that, although external conditions have an influence, the ability of companies to generate confidence and align their is- sues with market expectations is essential to ensure their success in an increasingly competitive environment.