Tourism demand: inclined to buy tourism services online

Abstract

From the analysis of the existing information, the digital tourism demand in Ecuador is characterized and a description is given on the use of technologies for the purchase of tourist services at a national and international level. According to the studies carried out by Telecoms-Ecuador, due to topographic problems, Ecuador occupies the 7th place in the statistics of digital consumers in South America and there is only 6.3% in comparison with other countries such as Brazil, Argentina and Colombia that exceed 25%. % as regards what refers to digital consumers. According to the studies carried out by the National Institute of Statistics and Census of Ecuador, 27.5% of the Ecuadorian population has a desktop computer and 43.6% have Internet access, that is, more than 40.4% of the population uses the Internet to obtain information from the Web, make purchases online and to communicate through social networks such as Facebook and Twitter. 67.8% of potential consumers are in the range of 16 to 24 years. From 45 years onwards, a low percentage of the use of Tics remains.